NXT-ID Marketing Initiatives for Wocket™ Smart Wallet Include CNBC Ads and 2015 CES (Consumer Electronics Show)
The Company will be increasing its tactical and strategic marketing plans to spread consumer awareness as well as introduce wocket and wocket number encryption to financial institutions that issue credit and debit cards. The Company also intends to start a merchant education program about the many convenient and secure features of Wocket.
The Company will be exhibiting at the upcoming 2015 International CES (Consumer Electronics Show®), the world's gathering place for all who thrive on the business of consumer technologies, to be held in
The Company has also resumed full national coverage of its 30 second ads on CNBC to commence starting
Additionally the Company will roll out a new online social media ad series to follow the theme of previous ads and contests under the umbrella of the "Celebrity Wocket in a Pocket" campaign. The new ads will be a series of videos, photos of average guys (#these guys) becoming celebrities as they go out on the town with their Wockets. The campaign, "Anyone can be a celebrity with a Wocket in their pocket" will run for 6-8 weeks, closing with "these guys" meeting and greeting real life celebrities including the already photographed N'Sync artist,
The Company is also looking at specific campaigns for the upcoming Holiday season targeting wocket as an ideal gift for the holidays.
On the strategic side, the Company is meeting with card issuers to promote the benefits of encrypted wocket numbers. Wocket numbers provide one time encrypted card numbers similar to EMV technology which is being introduced into the financial system in
Wocket™ is a smart wallet, the next evolution following the smart phone and smart watch.
Credit, debit, ATM, loyalty, gift, ID, membership, insurance, ticket, emergency, medical, business, contacts, coupon, and virtually any card can be protected on Wocket™. More than 10,000 cards, records, coupons, etc. can also be stored on Wocket™.
Wocket™ is now available for advance ordering at www.wocketwallet.com at a price of
The full Wocket product FAQ is available to consumers and media at http://nxt-id.com/wocket-faq.
See the Company CNBC ads online:
See former World Champion Boxer Vinny Paz with a Wocket: https://www.facebook.com/wocketwallet.
The International CES is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the
Forward-Looking Statements for
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements reflect management's current expectations, as of the date of this press release, and involve certain risks and uncertainties. Forward-looking statements include statements herein with respect to the successful execution of the Company's business strategy. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors. Such risks and uncertainties include, among other things, our ability to establish and maintain the proprietary nature of our technology through the patent process, as well as our ability to possibly license from others patents and patent applications necessary to develop products; the availability of financing; the Company's ability to implement its long range business plan for various applications of its technology; the Company's ability to enter into agreements with any necessary marketing and/or distribution partners; the impact of competition, the obtaining and maintenance of any necessary regulatory clearances applicable to applications of the Company's technology; and management of growth and other risks and uncertainties that may be detailed from time to time in the Company's reports filed with the